| No | Dan Zen | Two Time Canadian New Media Awards Winner |
| Interactive Media Management is not the correct name for a program where students are taught to create interactive media. While Interactive Media is a large field, the main title, "Interactive Media", should be reserved for the actual creation of interactive media. Therefore the correct name for this program is simply Interactive Media. People who manage interactive media are traditionally called Project Managers and it is a completely different skill set. The name Interactive Media Management would be fine for them. If for some reason, Interactive Media is not acceptable for creators of interactive media (but it should be) then Interactive Media Creation or Interactive Media Creator would more appropriate than Interactive Media Management. We are equal parts design and development and when that happens, there is no need for both names to be used. In conclusion, the name Interactive Media Management is a flagrant error. I have been in the interactive field for 20 years, won two Canadian New Media Awards and I guarantee this is the wrong name. Interactive Media is correct. |
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| No | Anna Roginska | IMM Student |
| The term "management" implies that we are managing someone who is going to build content for us, whereas what we actually learn in the program is how to be the individuals who build the content. |
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| No | Adrian Belina | Partner & Creative Director |
| As an alumni of the program and an employer of several students from IMM I think the "management" will confuse people into thinking this course is about "managing". This current title is frankly ridiculous and I worry that applications will suffer because of this new title. If someone said that they were an "interactive media manager", I would have no idea what that means.
This program is largely development focussed and deserves an appropriate title that future employers can easily understand. |
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| No | Brian | Web Developer |
| I would say that the word management conveys that the out comes of the course indicates grads would operate at an oversight level in the work force. When in reality we work on the front lines |
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| No | Jacky | Webmaster |
| Sounds like a management program. |
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| No | Serene | Student |
| "Management" sounds not cool.
1. What we are learning is more inclined to technical direction, and most of us spent more time on learning code than learning design, in order to compensate our skills for being a creative UX or INTERACTION designer. However, the term "Management" is more like management strategy or communication direction, not technical at all! It is not appropriate to describe what we are learning and enjoying.
2. We are not sure if it will affect employers' decision. Most people may feel it might be more beneficial to learn "management" from working experience than learning it from the school classes, one year "XXXX Management" program sounds like learning nothing, but we want our program name can tell people what are our strengths.
3. "Management" sounds really really not cool. |
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| No | Andrew Corway | User Experience Designer |
| I learned how to code and design apps in IMM. I do not manage products.
If the course was named Media Management I probably wouldn't have discovered it. |
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| No | Linda Milan | Production Affairs Assistant |
| Management gives the impression that the program is more focused on project management. However, the program has a large component on programming and interaction design. The proposed name gives a false impression of what the program entails and prospective students may be disappointed or frustrated with the nature of the course. |
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| Yes | Norman Choo | Web Developer |
| It includes:
- Hands-on development.
- Creative / innovation.
- Cross disciplinary practice.
- Project management.
- Technology trend and contemporary issues.
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| No | Andrew Smyk | Program Coordinator |
| There is no such thing as "interactive media management", its just interactive media. |
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| No | Ricardo Vazquez | UI/UX Designer |
| We're not training to be product managers, that is just a healthy byproduct of our learning. What we focus on is crafting exceptional interactive experiences, not managing them. |
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| No | Sinthu | Web Developer |
| This is not a program for management. And pervious name "interactive multimedia" explains the program's intention well. |
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| No | Sahar | Graphic Designer |
| digital media or interactive multimedia |
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| No | Adeel Khalid | UI UX Designer/ Frontend Developer |
| With word Management will make it more difficult to prove and explain that I am a creative designer/ developer. It sound as a general Management person and not the creative person. |
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| No | Lucy Wang | Web Administrator & IMM Student |
| The program itself is way more technical than the proposed new name. |
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| No | Diana | Web Developer |
| It's not a management program |
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| No | Adam Brown | Lead Web Developer |
| The skills taught have nothing to do with managing content or media. They revolve around the creation of said media. |
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| No | Lina Pugsley | IMM Graduate |
| Interactive Media Management implies that this is a management program. If it were strictly a project management program in which graduates would be employed as digital account managers or producers that would be appropriate but that's not the case. The program covers design, development and production. The above name is misleading and confusing.
The Interactive Multimedia program has built a solid reputation in the industry. For that reason I would be very careful about a name change. If a change is necessary I would consider something more along the lines of 'Digital Design and Technology'. |
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| No | Brock | Front-End Developer |
| Because you are not managing media in the program. You are developing interactive media across multiple sources of media. |
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| No | Matthew Fabb | Web Developer |
| Unless the program starts teaching management, putting management into the title is very misleading to potential students and I don't think project management counts. There's a lot of different courses out there with a lot of different colleges and universities and I think being clear in what the program is essential. |
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| No | Dave Riedstra | Student, Freelance Web Developer |
| There is very little to do with management in the program. It's more focused on design and creation. |
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| No | Rick Mason | Senior Web Developer |
| Unless you are focusing on the business side almost exclusively then management is a misleading word. Production would makeore sense. |
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| No | Irfan Pirbhai | Web Developer |
| This name implies more of a business focus than a technical or creative focus, I would say. |
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| No | Kevin Dekker | UX Developer |
| Sounds more project management than creative developer. |
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| No | Michael Teixeira | Front-End Developer |
| Because the program teaches us to be creators and provides us with the skills to be creators, not managers. |
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| No | Christina Vinogradov | Front End Developer |
| The word "management" is confusing. It sounds like you'll become a manager from this program. It's more like interactive media development, or creation... Something more along those lines. |
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| No | Joe Bruneau | Student In The IMM Program At Sheridan |
| "Management" is just going to cause confusion. The program is about creating. It's not a business program. |
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| No | Saad Qattan | Front-end Developer/UX Designer |
| Management does not fit what the course is about, it's about creating and melding the technical with the creative |
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| No | Joaquin | Pixel Pusher |
| it seems that this proposed title implies that it is solely a management program which it is far from. please don't change the name. my question is why are they changing the name. do they not have something better to do with their time? i LOVE this program and for it to change names would be unfair for those who have completed the program and who are still in it. I will still call it interactive multimedia even if they change it. |
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| No | Andrew L. | Student |
| The name may mislead students on the purpose of the course. The proposed name implies the management--organization and optimization of the use--of interactive media, as opposed to the creation of such. A more appropriate name may simply be "Interactive Media" or perhaps "Production of Interactive Media". |
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| No | G Ghai | Project Manager |
| Interactive Multimedia is correctly describing the program in question as this program is not a management degree. Adding "Management" to everything will give the word less meaning. Interactive Multimedia adds the ground of several areas of media for learning. Where is the management in the program? It is the Interactive Multimedia program where one gains the skill of using Interactive Multimedia to create art and innovation. |
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| No | Rick Brown | Interactive Creative Director |
| Managers do not create. They manage staff and clients. This will give potential students the wrong impression and enrollment could potentially decline. Or worse, the students looking to be managers will take the course and realize that they're in the wrong program. It will be a mess. |
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| No | Michael Steadman | Visualizer, Arch. Technologist |
| How can a creative design program be considered a program for managers? |
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| No | Janice Holden | Described Video Business Owner |
| The program focus is not media management but media creation. The program is well-known for turning out highly-skilled graduates and is well-known under its current name (since 1996). To change the name, which does not reflect the program's content, could seriously harm the employment opportunities for graduates and would be misleading to potential students. |
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| No | Victoria Fenner | Sound Artist |
| Real Creativity resists management. |
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| No | Britta J. Charbonneau | Web Designer |
| The name is completely inaccurate. The name applies the management of media rather than its creation and/or development. |
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| No | Yatharth Sharma | Web Developer |
| The name is totally incorrect. I have been a student in this program and this program is actually about learning new interactive technologies rather than managing new interactive technologies. Program helps us to learn new technologies whereas managing these technologies is a very small part of this program. |
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| No | Chad Large | Web Developer |
| As soon as you add "Management" to the title it implies the post-creation use and implementation of interactive media. The existing program focuses on the full life cycle of interactive media, of which design and creation is a far more extensive component. |
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| Yes | Josefina Gaspar | Computer Teacher For Grade 7-9 |
| The process of management includes all aspects that aim to achieve an objective, in which case, would be to create interactive media here. Creation of interactive media involves more than just creating the contents but also the management of the contents so that interactivity could take place and that improvements could be continuously made. As such, the name would be fitting as the program would involve teaching how to create and how to manage interactive media. |
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| No | Catherine Mondragon | Filmmaker/teacher |
| Management makes it sound like business studies and managers don't usually require technical skills. Whereas interactive media is more hands on experimental development in various digital mediums. |
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| No | Asif Wali | Developer |
| This name does not sound like this program teaches anything about creativity, interactive or not. It rather makes me feel like the program teaches how to put fla files in different folder! |
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| No | Cy | Student |
| Simply because this is not a management course! Its a combination of design and development. I would change management to development. |
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| No | Hugh | Physician |
| The course should say what it does. Create is what the course does. The course should not be renamed to satisfy the needs of MBA bone heads. |
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| No | Dave Guzda | Web Developer |
| As usual the government is trying to pigeon hole programs. How absurd this seems! Labelling a program to fit some sort of bureaucratic check-box instead of accurately naming the program based upon its content is misleading and does an incredible disservice to students. Students may be deciding their futures based upon the perceived program content. |
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| No | Clara | UX/UI Designer |
| Interactive Multimedia |
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| No | Jason Regimbal-Kung | Flash Developer |
| The current name - Interactive Multi Media - is the correct name because that is what the program is about. Callingit management is misleading. |
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| No | Trevor Hughes | Manager |
| It is not about managing media it is about making multiple medias interactive. |
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| No | Nikki Prudden | Communications |
| "Management" puts one more in mind of business management, and takes the focus away from the creative aspect of the course. It should be "Interactive Multimedia", as it's always been. |
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| No | Marianne Pointner | Front-end Developer |
| Designers/Developers are involved in 'creation' over 'management'. |
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| No | David Neumann | Innovation Lab Leader |
| In my mind, the word manager(management) refers to someone who controls or administers. I think of someone who is a bit at arms length. I have always seen the IMM experience as a very creative and immersive one. A program where thought leaders are nurtured and where experimentation and curiosity is encouraged. I don't think the word management conveys any of that. |
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| No | Lauren Suh | Student |
| the word management is very misleading. It just seems like we are learning how to manage instead of working, creating and editing the interactive media. Had a hard time finding this program on the Sheridan website because of the name of the program. |
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| No | Madeline McCutcheon | Graphic Designer |
| Management doesn't reflect the content and purpose of the program. Interactive Media is a better fit. |
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| No | JIANGYINGBING - Nathan | Developer |
| While I knew of the name at the first time and check through its courses, I was feeling a little bit strange. Since basically its content is regarding developing interactive media, I think INTERACTIVE MEDIA DEVELOPMENT/CREATION may be better for this program. |
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